Venmo rebrand

Voice, Tone, and copy for new website

How does a cool FinTech company known for easy mobile payments to friends, communicate with users in a heavily regulated sector like finance—without losing its sense of fun?

That’s where I come in.  

After defining the playful voice and tone to launch the Venmo Credit Card, I applied this new style to a total website redesign in collaboration with Jim Larkin. The new Venmo website and credit card landing pages interact with users in a way that’s energetic and easy to understand. 

Just Venmo Me

Brand strategy, systems, UX, and copy for the companies building what's next.

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Ari Thompson

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I help you build your brand so you can build the future

Catching the moment is one thing. Outlasting it is another. If you're building something that matters—let's make sure the world knows it.

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