How does a cool FinTech company known for easy mobile payments to friends, communicate with users in a heavily regulated sector like finance—without losing its sense of fun?
That’s where I come in.
After defining the playful voice and tone to launch the Venmo Credit Card, I applied this new style to a total website redesign in collaboration with Jim Larkin. The new Venmo website and credit card landing pages interact with users in a way that’s energetic and easy to understand.
Just Venmo Me
Brand strategy, systems, UX, and copy for the companies building what's next.